Malala Yousafzai was already a great communicator and already a heroine when she was attacked on her school bus in Pakistan’s conflict-riven Swat Valley last October.
After the attack Malala came to Britain for a multiplicity of life-saving operations involving a titanium plate in her forehead and an implant in her ear.
She has since left hospital and resumed her campaign for female education at a stratospheric level.
It was fitting that Malala celebrated both her recovery and her sixteenth birthday, not with the conventional wild teenage party, but with a speech to the United Nations in New York.
She has rare courage and determination, there are several ways that her UN speech is to be admired from a performance perspective.
For a start she had a clear message…something that all speeches need, but many lack.
Malala’s message was that education is not the problem – it’s the solution.
She didn’t want to retaliate with the same crude kind of weapon that was used on her.
Instead Malala declared: “Education is the only solution.”
And she wrapped up her message in a powerful image with the simplest of wording: “One child, one teacher, one book and one pen can change the world”.
Many are fearful about giving a talk to a small number of people in their own company or to a panel of prospective buyers.
Malala addressed international leaders and the world beyond with a calm inner confidence based on the quiet unpretentious certainty which underpins the wisdom of her approach.
And rather than dwell on her own troubles and pain, she focused her attention on the challenges of others.
It was all done with positivity.
Malala spoke slowly with confidence, clarity and courage.
What message will you make this week with SIMPLICITY AND POWER?