Power of Purpose

Walk into the boardrooms of most companies and ask the board members what the purpose of their organisation is and you are likely to receive as many different answers as there are people in the room. Perceptions of purpose often range from the survival of the organisation in a rampantly competitive world to just making a healthy profit, from providing employment to becoming the biggest player in their industry sector, from serving the customer to creating new and innovative products. With different and often unarticulated perceptions of purpose it’s no wonder that it’s sometimes hard to build mutual understanding and why conflict can arise so easily over the precise direction of the organisation.

Purpose is essentially ‘what we are here to do’ which is obviously vital in order to ‘focus’ energy. A group of people pulling in different directions, with different perspectives of what is important, have not sat down and clarified their collective purpose. This is often because individuals have not done it for themselves because they have not fully understood the importance of living purposefully.

Vagueness around purpose is usually due to an absence of clarity around its meaning. Most often purpose is confused with visions, aims and goals. But purpose is not vision, and it is not many directions, it is one direction, with the possibility of aims and goals along the way. Purpose is not bound by timescales but transcends time. Purpose is what we are here to do and when we try to have many purposes it’s as if we are trying to do too many things at the same time. Confusion, conflict and exhaustion will eventually set in A clear sense of purpose is also one of our most powerful sources of motivation.

For many people the first thought on awakening in the morning is often, “Oh not another day… I have to get up and go to work”. Some people awaken with a different energy, more of a “YES fantastic, another day, another adventure”. One is a ‘have to’ attitude and the other is a ‘want to’ attitude. But for everyone there is usually at least one day a year which is a definite YES day, and our energy is filled with enthusiasm. It’s the day we go on holiday. For the next two weeks we have consciously chosen the direction of our life. We have made a major commitment to ourselves to go and have fun, so the focus for our energy is absolutely pin point. And of course this is the day/week we are most highly motivated. Purpose is one of our deepest motivators.

It is not so difficult to generate and use a short term purpose to motivate ourselves for a few days or even weeks. But an overarching purpose for all the days of our life is not quite so simple to create, or to see, or to detect, or to discern!

This is where a powerful VISION ‘comes into  its own:

Zest Focus Mapping

 ‘Zest Focus Mapping’ is an empowerment process. Learn this method well, execute it daily and you will generate zegendary progress in your thinking, productivity, performance, prosperity and service to the world.

The protocol is simple: like all great tools. You ‘Waymap’  the remainder of your year. Set your compass – recording your key performance indicators (Waypoints) and the deliverables needed to get it done by the 31st December to make your year zegendary.

The power lives in the Zest Focus Mapping process which shifts your subconscious mind at its deepest core. It’s about our Mindset  – it’s our personal story about our potential that determines whether we live it. This is  what Prof. Steve Peters explores in the  Chimp Paradox.

Why? Because if you don’t think you can change or be world-class, then you won’t take the steps needed to  be zegendary – we never rise higher than our personal story that can be so very self-limiting. (The Chimp of self-doubt)

Step 1. Do Your Big 3.

These are the five outcomes that absolutely must get done for 2017 to become the best year of your life. Writing these down instills clarity and trains your brain to strip out distractions and get centred around core priorities.

Step 2: Note Your Top 4 Values.

Few things diminish our energy than self-betrayal. We all have a wise witness deep within us, watching every move we make. I believe our heart records every experience we have, every place we go and every act we do. Until our daily behaviour reflects our deepest values, we will never have the firepower to fly. Getting these onto paper ‘tattoos the brain’ for daily action and ‘self-witness’ – allowing our creative juices to flow with finite clarity.

Step 3: Write Your Quarterly 7.

Pretty straightforward: deconstruct and then reverse sequence your Big 3 into 7 tinier goals that you will nail over the next 6 months. Yes, you’ve heard it many time, and deep in your heart you know it – “The devil is in the detail.” It’s the Japanese  Kaizen principle of small daily steps for momentous propulsion.

Step 4: List Your Daily Rituals.

The quality of your performance comes down to the calibre of your habits. List the routines you commit to running each day so that they become automatic like breathing e.g. that early morning workout; meditation to re-set the ‘inner clock’ and refresh our amazing brain; the daily Victory Review process, being the detached observer on the great things that happened to you during the day –  this acts as fuel to the ‘flywheel’ as it gains momentum. The Plan, Do, Think 20:20:20 Ritual for the ‘Golden Hour….

Step 5: Create Your Stop Doing List.

Average performers have a To-Do List. Zest Leaders sharpen their focus with Stop Doing lists. Note down all the activities you intend to stop doing over the remainder of the year. Examples include: complaining, gossiping, procrastinating, missing workouts, stagnating at work and coasting through life instead of making the new choices that will make your life brilliantly better.

Step 6: Set Your Growth Tool.

The Zest way to double your income and impact, triple your investment in your personal development and professional education. Why? Because as you build a stronger mindset and a braver internal core, the fears that limited your success will vanish. You’ll believe in possibilities you previously didn’t feel you could do. You’ll see opportunities average producers miss. And you’ll rise to mastery in your field. Now, without hesitation, note down your learning and growth commitments for the next 18 months – then The Plan to get them done.

Step 7: Build Your Circle of Amazons.

You will become your associations. Lots of good new science confirms that you unconsciously adopt the thinking, emotions, behaviours and lifestyles of the people you spend most of your time with. If you’re the most successful person you know, I strongly encourage you to make this the the day you step forward with a welcome hand and introduce yourself to your new enigmatic friend.

You have the Personal Power to let go of the past, dramatically grow your inner zest and be on fire to make  2017 your zegendary year.

To Explore the principles of Zest Values Led Leadership please click below:


Brain Tattoos From Billionaires








Billionaire research has revealed the following brain tattoos:

  • Don’t Do it if it’s not fun
  • Be your own competition
  • Seek Forgiveness vs. Ask Permission
  • Innovate versus Impersonate
  • Leave your ego at the door
  • Master you entire business
  • Have a ‘Dream Cottage’
  • Take lots of pictures
  • Become clutter free
  • Do it for the art, not the money

From this – what ‘steps’ will you do today??

Kaizen x 5 Productivity Techniques


Five one minute productivity techniques based on the Japanese principle of Kaizen:

1. Have the courage to get great at saying “No Thanks” to any activities that don’t advance your priorities.

2. Take 60 seconds every morning to do a written game plan for a productive day. “The things that get scheduled are the things that get done.”

3. Take a few seconds each day to turn off all your technology and work deeply on a key project with zero distraction.

4. Take 60 seconds to breathe deeply and focus on your progress. This will re-energise and refuel you.

5. Take 60 seconds to un-clutter your work area so you create space for your creativity to flow.

Today take the first noble step in continuous improvement.

Problem Solvers


Our perceptions of situations are what determine ‘problems’. It’s our minds that make our perceptions seem real. If there is a problem it is our perception. This is hard to see in a world that celebrates and rewards the finding and solving of ‘the problem’.

When we decide that we will no longer perceive the problem, we will then see only the facts, a situation, an opportunity. Facts are just facts and any and every situation can always be improved, unless it is in the past, then it’s just a memory, and memories are never a problem, are they?

If we can cancel from the patterns of our perceptions, and the  idea of ‘problem’ –  reframing them as growth opportunities then we will not only be positive thinkers and positive proactive actors, we will be leaders.

Embracing the Dream Business


A Dream is a complete moment in the life of a client. Important experiences that tempts clients to commit substantial resources. The essence of the desires of the consumer. The opportunity to help clients become what they want to be.

At times we can be stuck in the old economy, old product thinking. We must take pages from the likes of the Virgin Group and come to grips, ‘strategically’ with the fact that Winners will be Masters of the Dream Business.

It’s about the marketing of dreams – “Dreamketing” ….

Dreamketing: Touching our client’s dreams

Dreamketing: The art of telling stories and entertaining

Dreamketing: Promoting the dream, not the product

Dreamketing: Building the brand around the Main Dream

Dreamketing: Building “buzz, “hype”…

The Power Within


All too often we wait until ideal conditions appear before we show up at our best. True leadership is about doing your absolute best under imperfect conditions – leading where you are planted…

Let me share a recent experience from when I was visiting Kuwait. As I walked into the washroom, I was greeted by a young man with a beaming smile. His job was clearly to keep the place clean. Some would call him a janitor. But to me, he viewed himself as an inventor… innovating and iterating within his sphere of responsibility.

“Welcome to my workshop,” he spoke, with a sparkle in his eyes. “It’s nice to have you visit.” His uniform was impeccable. His work-surfaces and floors were immaculate. And his manners, superb. He could have made excuses to deny his enthusiasm. Could have complained about his job, the lack of authority, the limited power. But he didn’t.
Instead, he assumed his power-to influence all those he met, to impact others by his excellent example, and to inspire all by transcending his conditions. This young man did his work like Rembrandt painted, Beckham bends the ball, like Colombus explored.

My true point? No job is just a job, unless it’s viewed as just a job. All work is a platform to express creative potential, offer value and make a unique contribution. But we each face a choice each day as we walk out into the world: we can play a victim or we can step up to leadership. And in this messy, disrupted world we now work within, leadership at every level has become the single best way to win.

Learning from Business Athletes for Peak Performance

mountaineering safety leadership






Here are some insights from my business athletes’ research.

They learn:

  • How it’s essential to surround yourself with people performing and living at dramatically higher levels so that their ways of thinking, producing and living influenced my mindset and achievement levels. Just having a few conversations with the right people can be the event that triggers a tsunami of excellence for you.
  • The importance of having a  system to plan out and then schedule  annual, quarterly, monthly and weekly goals in the way that gets them done unbelievably effectively much earlier.  So much of ultra-success comes down to the time management tool you use. Please take the time to experiment and get the system that dovetails with you motivational preferences.
  • How to build elite project teams of fanatically focused and passionate people who deliver superb safe results (I took them many years to crack the code  but once they did, their business transformed…you can’t build a great company with a merely average team). And you’re wasting your talent if you’re trying to do everything yourself.
  • That “the key to energy is recovery” and the way to have rare-air stamina is to learn how the brain and body needs to be refuelled – maintaining bubbling health and vitality.
  • That the best way to get more done is to work less. It’s truly is about smart work versus hard work. Don’t let anyone tell you otherwise. That’s just not true.
  •  How to “retrain” their brain so as to clean out negativity and toxicity so they feel better, stronger and faster than when was first starting out.  That when totally focusing on problems they lacked the full-on inspiration that you absolutely must cultivate to achieve extraordinary results in your life.

Small actions spark BIG change

Jim Bennett Global Leadership Speaker and Adventurer

FIVE  One minute productivity techniques based on the Japanese principle of Kaizen:

1. Have the courage to get great at saying “No Thanks” to any activities that don’t advance your priorities.

2. Take 60 seconds every morning to do a written game plan for a productive day. “The things that get scheduled are the things that get done.”

3. Take a few seconds each day to turn off all your technology and work deeply on a key project with zero distraction.

4. Take 60 seconds to breathe deeply and focus on your progress. This will re-energise and refuel you.

5. Take 60 seconds to un-clutter your work area so you create space for your creativity to flow.

Today take the first noble step in continuous improvement.


Limitations of The Conscious Mind

Your mind can only handle 7 (+ or – 2) pieces of information at a time
Trying to remember too many things at once = danger
People new to the job or with a lot on their mind are more likely to overload their minds and forget about something that can put them at risk.

Brainwave Activity


There are 4 main brainwave activities:

BETA brain waves – aroused and actively engaged


ALPHA brain waves – state relaxation, daydreaming, ‘automatic pilot++’ – rely on habits. 2 hour cycles


THETA brain waves – drowsy, meditating, idea generating,


DELTA brainwaves – deep sleep, dreaming…

The ALPHA State

This is part of the Ultradiam rythymn process that happens for about 20 minutes every 2 hours.
The brain and body is in a more relaxed state and allows both healing and creative states of conciousness. However, the “downside” is that you may be unaware of any hazards that are exposed to (daydreaming). Your are more likely to have an “ALPHA Moment” when you can do your job or task without thinking., also when you are nder stress or unwell. The more competent and experienced you are, and the more comfortable you are with your surroundings, the more at risk you are.

Take ACTION – nobody can concentrate 100% of the time

Use worksite briefings (toolbox talks) to anticipate ALPHA Moments – stop repetitive work frequently to see if anything has changed
Let others be your eyes or sensors
Ask others to intervene with us as we know they may see risks we don’t.
Intervene to stop others from getting hurt.

When in a “safe place” the Alpha brain wave state can be used to great advantage for problem solving and unleashing your creative talent.

With conscious competence you can be aware of your current brain activity level and choose the most appropriate for peak performance.