Life Surfing with Dynamic Risk Assessment

Layers of Protection – Friend or Foe?

Power of Purpose

Walk into the boardrooms of most companies and ask the board members what the purpose of their organisation is and you are likely to receive as many different answers as there are people in the room. Perceptions of purpose often range from the survival of the organisation in a rampantly competitive world to just making a healthy profit, from providing employment to becoming the biggest player in their industry sector, from serving the customer to creating new and innovative products. With different and often unarticulated perceptions of purpose it’s no wonder that it’s sometimes hard to build mutual understanding and why conflict can arise so easily over the precise direction of the organisation.

Purpose is essentially ‘what we are here to do’ which is obviously vital in order to ‘focus’ energy. A group of people pulling in different directions, with different perspectives of what is important, have not sat down and clarified their collective purpose. This is often because individuals have not done it for themselves because they have not fully understood the importance of living purposefully.

Vagueness around purpose is usually due to an absence of clarity around its meaning. Most often purpose is confused with visions, aims and goals. But purpose is not vision, and it is not many directions, it is one direction, with the possibility of aims and goals along the way. Purpose is not bound by timescales but transcends time. Purpose is what we are here to do and when we try to have many purposes it’s as if we are trying to do too many things at the same time. Confusion, conflict and exhaustion will eventually set in A clear sense of purpose is also one of our most powerful sources of motivation.

For many people the first thought on awakening in the morning is often, “Oh not another day… I have to get up and go to work”. Some people awaken with a different energy, more of a “YES fantastic, another day, another adventure”. One is a ‘have to’ attitude and the other is a ‘want to’ attitude. But for everyone there is usually at least one day a year which is a definite YES day, and our energy is filled with enthusiasm. It’s the day we go on holiday. For the next two weeks we have consciously chosen the direction of our life. We have made a major commitment to ourselves to go and have fun, so the focus for our energy is absolutely pin point. And of course this is the day/week we are most highly motivated. Purpose is one of our deepest motivators.

It is not so difficult to generate and use a short term purpose to motivate ourselves for a few days or even weeks. But an overarching purpose for all the days of our life is not quite so simple to create, or to see, or to detect, or to discern!

This is where a powerful VISION ‘comes into  its own:

Zest Focus Mapping

 ‘Zest Focus Mapping’ is an empowerment process. Learn this method well, execute it daily and you will generate zegendary progress in your thinking, productivity, performance, prosperity and service to the world.

The protocol is simple: like all great tools. You ‘Waymap’  the remainder of your year. Set your compass – recording your key performance indicators (Waypoints) and the deliverables needed to get it done by the 31st December to make your year zegendary.

The power lives in the Zest Focus Mapping process which shifts your subconscious mind at its deepest core. It’s about our Mindset  – it’s our personal story about our potential that determines whether we live it. This is  what Prof. Steve Peters explores in the  Chimp Paradox.

Why? Because if you don’t think you can change or be world-class, then you won’t take the steps needed to  be zegendary – we never rise higher than our personal story that can be so very self-limiting. (The Chimp of self-doubt)

Step 1. Do Your Big 3.

These are the five outcomes that absolutely must get done for 2017 to become the best year of your life. Writing these down instills clarity and trains your brain to strip out distractions and get centred around core priorities.

Step 2: Note Your Top 4 Values.

Few things diminish our energy than self-betrayal. We all have a wise witness deep within us, watching every move we make. I believe our heart records every experience we have, every place we go and every act we do. Until our daily behaviour reflects our deepest values, we will never have the firepower to fly. Getting these onto paper ‘tattoos the brain’ for daily action and ‘self-witness’ – allowing our creative juices to flow with finite clarity.

Step 3: Write Your Quarterly 7.

Pretty straightforward: deconstruct and then reverse sequence your Big 3 into 7 tinier goals that you will nail over the next 6 months. Yes, you’ve heard it many time, and deep in your heart you know it – “The devil is in the detail.” It’s the Japanese  Kaizen principle of small daily steps for momentous propulsion.

Step 4: List Your Daily Rituals.

The quality of your performance comes down to the calibre of your habits. List the routines you commit to running each day so that they become automatic like breathing e.g. that early morning workout; meditation to re-set the ‘inner clock’ and refresh our amazing brain; the daily Victory Review process, being the detached observer on the great things that happened to you during the day –  this acts as fuel to the ‘flywheel’ as it gains momentum. The Plan, Do, Think 20:20:20 Ritual for the ‘Golden Hour….

Step 5: Create Your Stop Doing List.

Average performers have a To-Do List. Zest Leaders sharpen their focus with Stop Doing lists. Note down all the activities you intend to stop doing over the remainder of the year. Examples include: complaining, gossiping, procrastinating, missing workouts, stagnating at work and coasting through life instead of making the new choices that will make your life brilliantly better.

Step 6: Set Your Growth Tool.

The Zest way to double your income and impact, triple your investment in your personal development and professional education. Why? Because as you build a stronger mindset and a braver internal core, the fears that limited your success will vanish. You’ll believe in possibilities you previously didn’t feel you could do. You’ll see opportunities average producers miss. And you’ll rise to mastery in your field. Now, without hesitation, note down your learning and growth commitments for the next 18 months – then The Plan to get them done.

Step 7: Build Your Circle of Amazons.

You will become your associations. Lots of good new science confirms that you unconsciously adopt the thinking, emotions, behaviours and lifestyles of the people you spend most of your time with. If you’re the most successful person you know, I strongly encourage you to make this the the day you step forward with a welcome hand and introduce yourself to your new enigmatic friend.

You have the Personal Power to let go of the past, dramatically grow your inner zest and be on fire to make  2017 your zegendary year.

To Explore the principles of Zest Values Led Leadership please click below:


Leadership Insights


Let’s distil some practical insights on leadership that helps people do great things:

The Job of a Leader is to Grow more Leaders – if you are not building more Leaders the you’re not leading, you’re following. Your job, whether you have this title or not, is to help people do work they never dreamed they could do.Your job is to inspire people to own their talents, their gifts and do their very best work. This is part of what it means to lead.

Nothing Happens until the First Step – Start small, dream big,  start today. nothing happens until  you take massive action. Procrastination is a defence mechanism by unsure people.  If we did our goals and acted our visions we would become ultra successful. Spectacular success brings responsibility – that frightens many of us  and we put off getting great things done.

Our Behaviours Reveals our Beliefs –   we tell the world what you believe by how we behave. If we complain all day long we reveal a deeply ingrained set of beliefs that we are powerless. when we present work that has typos and poor wording we express a belief that average is okay with us. Mistreat others and you reveal that you’re selfish and disconnected from the beautiful humanity that surrounds us. Great news is that when we wire in the beliefs of leadership (versus victimhood) our behaviour changes automatically.

Who can you Grow today?

Within your work, family or community…..

seed heart

The Power of Why

Many people and organisations become focussed on ‘What’ requires to be done in the coming year – setting Stretch Targets/Goals for themselves and their Teams.

My research has shown, whilst this has merit, we find that ‘life happens’ and our circumstances can change on exposure to our dynamic world.

High Reliability organisations focus on the ‘Why’ first – this allows the strategic Purpose/Values to assist problem solving in our volatile world. It’s like the Disaster Response team’s Head Chef saying to his crew “We are in the Motivation Business (Why) not the cooking one (What). He explained that in the middle of all the devastation the Disaster Team and Volunteers were looking for an ‘oasis’ in the  middle of the maelstrom. Their job was to maintain and build their emotional resilience by the quality of food and the welcoming environment they were providing. All crew members on dynamic problem solving knew exactly where their priority lay.

Do you know Why you do what you do?

Extreme Achievers 20: 20 : 20 Rule

BIG Idea


UCL (University College London) Research has shown it takes 66 days to change a habit. I have found that Extreme Achievers have habits of excellence, of laser focus, of mastery – many have ‘packaged’ this into what I would call a 20:20:20 Rule. This Rule is carried out 1st thing each and every morning. The early bird song before the world awakes. Surfing the sunrise in a Golden Hour: 20 minutes exercise; 20 minutes planning; 20 minutes learning.

20 minutes exercise: heart rate rising, dopamine surging around the awakening cells. Pumping wellbeing and learning to the agile body for a sparkling day of creativity.

20 minutes planning: Laser focus on mastery of their craft. The game changing planning for – today, this week, this month, this year, this decade. The ability to dream, dare, dazzle. Have that really stretttch target, the courage to take the necessary actions and dazzle themselves and their world on success. What we think becomes a belief, that stimulates action, that leads to a behaviour which can become a habit of mastery.

20 minutes learning: Extreme Achievers have a deep set yearning to learn and grow. A thirst for knowledge to take their craft to ‘hyper-speed.’ They are game changers that learn from everyone and everything. Every challenge is growth opportunity. e.g. read a book, watch a TED talk , practice your art….


Today is an opportunity to take step 1 of UCL’s 66 Days to embed the Extreme Achievers 20:20:20 Rule. Pause for a moment, breathe the rare air of world class mastery of your craft. “Feel, see, do…”


Ordinary People’s Superstar Insights


  1. Find your own style. Be an original. Every superstar differentiated themselves from The Herd. And marched to their own drumbeat.
  2. Understand that when you play small with your success, you betray your potential. And the birthright you were born under.
  3. Eat less food and you’ll get more done.
  4. As you become more successful, stay really really hungry. Nothing fails like success. Because when you’re successful, it’s easy to stop outlearning+outOverDelivering+outthinking and outexecuting everyone around you. (Success is Beautiful. And dangerous).
  5. If you’re not overprepared, you’re underprepared.
  6. The only level of great manners to play at is “Exceedingly Polite”. In our world, this alone will make you a standout. And differentiate you in your marketplace.
  7. Remember that the moment you think you’re a Master, you lose your Mastery. And the minute you think you know everything, you know nothing.
  8. To double your results, double your level of execution.
  9. Invest in your personal and pro development. All superstars do.
  10. Get this year’s best Targets of Opportunity down onto a 1 Page Plan. Then review it every morning while the rest of the world sleeps.
  11. You don’t get lucky. You create lucky.
  12. When you push through a difficult project, you don’t get to the other side. You reach The Next Level.
  13. Smile. And remember to inform your face.

Embracing the Dream Business


A Dream is a complete moment in the life of a client. Important experiences that tempts clients to commit substantial resources. The essence of the desires of the consumer. The opportunity to help clients become what they want to be.

At times we can be stuck in the old economy, old product thinking. We must take pages from the likes of the Virgin Group and come to grips, ‘strategically’ with the fact that Winners will be Masters of the Dream Business.

It’s about the marketing of dreams – “Dreamketing” ….

Dreamketing: Touching our client’s dreams

Dreamketing: The art of telling stories and entertaining

Dreamketing: Promoting the dream, not the product

Dreamketing: Building the brand around the Main Dream

Dreamketing: Building “buzz, “hype”…

Legendary Leadership


Success is really, really simple. It’s not easy, but it’s really simple. [It all comes down to the execution].

1. Making no decision is a decision. To do nothing. And doing nothing always brings you to nowhere.

2. The way of performing that got you to where you are today is not the way of performing that will get you to where you’ve always dreamed of being.

3. Making excuses donates power to the very things you are excusing.

4. If you’re not being laughed at a lot you’re not doing very much.

5. If you’re not scared a lot you’re not doing very much.

6. Investments in your personal development are the smartest investments you’ll ever make.

7. What you focus on always gets better.

8. All great achievement begins with a single act of brave commitment.

May I share the wisdom of  great thinker – “Until one is committed, there is hesitancy, the chance to draw back… 

…Concerning all acts of initiative there is one elementary truth, the ignorance of which kills countless ideas and splendid plans: that the moment one definitely commits oneself, then Providence moves too… 

…All sorts of things occur to help you, that would otherwise never have occurred. A whole stream of events from the decision…come your way. 

..Whatever you can do or dream you can, begin it.

“Boldness has genius, power and magic in it.”